LIGHTFOOT IS A SUSTAINABLE COMMERCE PLATFORM & COMMUNITY.

SUSTAINABILITY CAN BE STRAIGHTFORWARD.

We promise to speak in plain english. "Sustainability" can be a loaded term and that’s why we'll always try to break it down. Our businesses care about environmental and social good. We strive for simplicity and inclusivity in everything we do.

GOOD PRODUCTS HAVE NOTHING TO HIDE.

We’re dedicated to creating a transparent shopping experience so you can easily match your values with the right products. We'll authentically highlight the good in each business so you can see past the smoke and mirrors.

GOOD DECISIONS SHOULDN’T BE SO HARD.

Making consistent sustainable choices takes time, effort, and money. We’re here to make it easier for everyone by reducing the barriers to sustainable decision making for people and businesses. 

SMALL BRANDS HAVE BIG HEARTS.

There are too many ethical businesses that you’ve never heard of. We’re working to change that by partnering with innovative triple-bottom-line businesses to scale their impact.

IMPROVEMENT IS MORE IMPORTANT THAN PERFECTION.

The sustainability movement cannot afford to alienate anyone. We reserve judgement and meet people wherever they are in their journey toward living sustainably. Every decision counts.

GOOD VIBES ARE CONTAGIOUS.

The moment when you find your people is magic. Belonging to a community of likeminded individuals is a catalyst for lifelong behavior change. That’s why we emphasize in-person moments of connection through our markets and events.