Vendor Spotlight: United By Blue


“Vendor Spotlights” are a recurring blog theme, where we highlight different artists and businesses who will be attending Lightfoot Market, focusing on their background, connection to sustainability, and what products they will be bringing.


United By Blue

Brian Linton

Philadephia, PA

Sustainable outdoor apparel and accessories.

What are your environmental / social initiatives?

For every product sold, United By Blue removes one pound of trash from our world's oceans and waterways through company organized and hosted cleanups. We also pioneer the use of sustainable materials in our apparel and accessories, such as the use of bison fiber.


When and why did you start your business?

United By Blue started in 2010 - there was a noticeable need for an outdoor brand that spoke to my generation (millennials). I also wanted to create a brand that would have a real and tangible impact on the environment -- not just simply give money to noble non-profits, but actually participate and do the dirty work ourselves-- in our case, ocean and waterway cleanups.


What does sustainability mean to you?

Sustainability is all about responsibility. It is our responsibility to be sustainable -- it's no longer a choice or can simply be done to feel good. It's also important to recognize that true sustainability is recognizing that it is not a status quo. What is sustainable today is not necessarily what we will define as sustainable tomorrow. In fact, my hope is that all the so-called sustainable business practices that we are being praised for this year will be deemed down-right backwards in ten years. We can always do better, we can alway find more sustainable ways... It's the responsible thing to do.


What were some of the challenges you faced incorporating sustainability into your business?

Because we incorporated it from the very beginning it has felt rather natural as we have grown.


What is one thing readers can do to lighten their footprint?

Reduce your use of single use plastics! This can be as simple as stop using plastic straws and bags.