Introducing: DO SOMETHING


We would like to introduce our newest website content: DO SOMETHING.


The fashion industry is the second highest polluting in the world. Fast fashion uses some of the harshest chemicals, billions of litres of precious water, not to mention the factories employing people in some of the worst working conditions.

Here’s a few other stats:

  • Americans use over 380 billion plastic bags, sacks and wraps in just one year. That’s right. Billion.

  • Around 40% of food in the US goes to waste every year

  • A lot of people think food waste will break down easily, but it actually ends up in landfill, creating methane. Methane is 21 times more potent than carbon dioxide as a greenhouse gas, which contributes to climate change.

Okay, we’ll stop there. The numbers are overwhelming. And lately, the world looks like it is getting even crazier.

We’re a little dumbfounded at the latest trends of fast fashion, of profit over the environment, of fear over courageous change. How do we even begin to make a difference here?

It’s a bit overwhelming isn’t it? When politics and policies all over the world seem to be pushing fear, how do we begin to address the real issues that aren’t going away?

The thing is, it’s not as hard as you might first think. It’s up to us, really. We’re the ones that can put our money where it matters, and force businesses, policy makers and politicians to take notice.

It’s also our responsibility. Often, convenience trumps eco-friendly options. We use plastic bags for groceries because we forget to take tote bags, we fall for the fast, cheap fashion sale from online ads, because, really, who can be bothered to get out when it’s cold, and you really do need that new top.

Which brings us to one of the biggest myths about going environmentally friendly – it’s expensive. The things that hurt the environment most are things that are easily disposable – plastic bags, cheap clothes. But now more than ever, there are more brands, farmers and suppliers who are environmentally conscious, making it cheaper than ever before. The tips we have will not break the bank - they’re just ways to set yourself up to avoid relying on cheap disposables, and actually save you a bit of money in the long run.

We’re also all about supporting small businesses. Going green is not just about the environment in the esoteric sense – it’s about our communities, how healthy, connected and successful they are. Supporting local producers, farmers and designers is vital, not just for the planet, but for us.

Sure, big business controls a lot of the processes and production that contribute to pollution and climate change. But if we take some time to find out which brands actually care about the impact they have, not just on the environment but on their workers, and how we can make small changes in our own habits, these businesses will have to stand up and take notice. Let’s not make it profitable for them to continue with the status quo.

So, it’s huge and overwhelming, but we’re optimistic.

We’ve put together some ideas on how small change can make a big difference. Check them out and DO SOMETHING.

We are.